The Coast People

The Coast FM Crew are major market professionals who came to Mendocino County to do Real Radio. The call letters left behind include the legends of West Coast Rock from the beginnings of FM Rock to today — stations like KMPX, KSAN, KLOS, KMEL, and KLSX.

Our morning show on The Coast FM features the “Dean of Mendocino County News Directors”, Joe Regelski, a veteran on San Francisco radio, including KMEL, KNBR, THE QUAKE and THE CITY. Joe is the only local newsperson to cover all the important governmental and civic meetings, presenting factual, timely accounts of all the events of importance to our audience.

For Russ Faust, The Coast FM’s unique blend is right up his alley — you can tell how much he loves the music! He’s a huge fan of LIVE entertainment (a few bands have even been known to drag him up to sing a number or two)! Russ says after being away for nearly 15 years, coming back to The Coast FM (both the Radio Station and the shores of the brilliant blue Pacific) really feels like coming home.

Kate Hayes is on The Coast FM middays. She is a nationally known voice and a veteran programmer and air personality at stations in San Francisco and Los Angeles like KSAN, THE CITY, KQPT “THE POINT”, KLSX and more… Kate is also one of the Marconi Award’s five finalists for Small Market Personality of the years for 2007 and 2008. In 2008, Kate was also nominated as FMQB Triple A Music Director of The Year for Markets 51+ for helping to pick the newer music you’re learning to love.

Anchoring afternoons on The Coast FM, long time Coast resident Marie Thompson, whose resume includes radio and television gigs in Reno and Seattle. Marie brings cleverness and humor to her show, and she’s really good at soccer and a soccer mom too.

Nights on The Coast FM belong to co-owner, Tom Yates. His dry wit and musical knowledge come from his long history in radio and major market successes, including being the first Program Director of KLOS, plus programming KMPX, KSAN, THE CITY and KLSX, and working as a national consultant The nightly specials and Tom’s own “LOCAL LICKS” program keep listeners to the wee hours. Tom also hosts the longest running Beatles show in Northern California Sunday mornings at 8am “Breakfast with the Beatles”.

Joe Seta – On The Coast FM Saturday afternoon, Sunday midday, and Monday nights as well as filling in brilliantly covering for vacations.

And on the late side of The Coast FM Sunday nights, co-owner Vicky Watts is your host for the evening. She’s also mom to our mascot, CD The Coast Dog who joins her in the studio.

Off Air

Rick Bondor  – Made the Mendocino Coast his home in 1979; moved here to work in Radio. He has developed his expertise working in sales in Radio, Newspaper, and Direct Delivery.  A great asset to The Coast FM  and can be for your business too.

Ana Nettavong – was in Yellow Pages Sales but after moving to The Coast, became a superb marketing representative to help client’s with their radio advertising and more.

Sam Russell who runs us all at The Coast FM and the office has been at many of the LA (KPPC, KPFK, KMET, KLOS, KLSX) and SF (KSFX, KKCY) stations with Tom, Kate and Joe Regelski in varying capacities.

Dennis Freeze – Our fantastic Webmaster at Monolith Design, made The Coast FM a great looking, easy to navigate website and he’s available for your business too. You can reach him at

We also have to mention our Engineer, Bill Rett…. if it weren’t for him, we wouldn’t be here. And he wouldn’t be here if it wasn’t for the music. He says that The Coast FM is the last of the Real Radio Stations.

The Coast FM is Real Radio …. programmed by long time professionals and hosted by people who just love music.

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