|THE COAST CREW are major market professionals who came to Mendocino County
to do Real Radio. The call letters left behind include the legends of West Coast Rock from
the beginnings of FM Rock to today, stations like KMPX, KSAN, KLOS, KMEL, and KLSX.
Our morning show on
"Dean of Mendocino County News Directors", Joe Regelski, a veteran on San
Francisco radio, including KMEL, KNBR, THE QUAKE and THE CITY. Joe is the only local
newsperson to cover all the important governmental and civic meetings, presenting factual,
timely accounts of all the events of importance to our audience.
Faust The Coast’s
unique blend is right up his alley
… you can tell how much he loves the music! He's a huge fan of LIVE entertainment (a few bands have
even been known to drag him up to sing a number or two)!
Russ says after being away for nearly 15 years, coming
back to The Coast (both the
Radio Station and the shores of the brilliant blue Pacific)
really feels like coming home.
middays. She is a nationally known voice and a veteran
programmer and air personality at stations in San Francisco and Los Angeles like KSAN, THE
CITY, KQPT "THE POINT", KLSX and more...
Kate is also one of the Marconi Award's five finalists for Small Market Personality of the years for 2007
In 2008, Kate was also nominated as FMQB Triple A Music
Director of The Year for Markets 51+ which is for helping to pick the newer music you're
learning to love.
Anchoring afternoons on
The Coast ,
long time Coast resident
Thompson, whose resume includes radio and
television gigs in Reno and Seattle. Marie brings cleverness and humor to her show, and
shes really good at soccer and a soccer mom too.
The Coast belong to co-owner,
Tom Yates. His dry
wit and musical knowledge come from his long history in radio and major market successes,
including being the first Program Director of KLOS, plus programming
KMPX, KSAN, THE CITY and
KLSX, and working as a national consultant The nightly specials and Tom's own "LOCAL
LICKS" program keep listeners to the wee hours. Tom also hosts the longest
running Beatles show in Northern California Sunday mornings at 8am "Breakfast with
Saturday afternoon, Sunday midday, and Monday nights as well as filling in brilliantly covering for vacations.
And on the late side of Sunday's, co-owner,
Vicky Watts is your
host for the evening.
Also on air:
Sarah Haye, for many years
your morning host on The Coast
left mornings to be a mother. Sarah now also covers for us for
vacations and more plus it wouldn't be a Big Fun Fair if Sarah
didn't dress up in a sumo suit or challenge Marie on the
Wrecking Ball for all of our enjoyment.
Office Traffic, Billing Reception:
Russell who runs us all at
and the office has been at many of the LA (KPPC,
KPFK, KMET, KLOS, KLSX) and SF (KSFX, KKCY) stations with Tom,
Kate and Joe Regelski in varying capacities.
Jamie Peters is The Coast's
Account Executive who has got to be one of the most personable
people you'll ever meet. Worked in the sales department at
KPIX in San Francisco. She can help businesses promote their
products and services with clear concise radio ads.
Rick Bondor - Made the
Mendocino Coast his home in 1979; moved here to work in Radio.
He has developed his expertise working in sales in Radio,
Newspaper, and Direct Delivery. A great asset to
and can be for your
We also have to mention our Engineer,
Bill Rett.... if it weren't for him, we wouldn't be here. And he wouldn't be here
if it wasn't for the music. He says that
The Coast is the last of the Real Radio
THE COAST is Real Radio .... programmed by long time professionals and hosted by
people who just love music.
2012 Paul Bunyan
being the Ladies of The Coast
aka The Beer Girls
Big Muse Benefit
Joe Seta... weird beard thing
Pilar... great guitarist
steel David Hayes Bass Roger Fritz, A otay
better half), Sunday AM Joe, Sam Tom & Vic
Barbara & Ken
Matheson Darron and our darling Marie
Only clearish pics from Vicky's iPhone... got
Jamie and Hugh at Willits Green Week
(Picture thanks to Jay Gordon at the Examiner)
Week long event highlighting Eco Friendly Businesses - Put on by
Willits Economic Localization Group and Willits Chamber of