Format

The Coast FM has more Listeners than any other station in Mendocino County.*

Why? How? Most importantly, The Coast FM takes local programming and involvement in our community very seriously. Many small stations have gone to satellite programming, full or part time. The Coast FM is still doing it all right here in Mendocino County California. The Coast FM is a forerunner in the Adult Rock format, which blends Classic Rock, Folk and Blues and the best new artists compatible with Adult Rock sensibilities. Does it work?

In competition with some of the largest cities in the world, The Coast FM was awarded the National Association of Broadcasters Marconi Award of “Rock Station of the Year” for excellence in radio and three NAB Crystal Awards for excellence in Community Service.

The Coast FM has been the Number One station for persons 18+ on the Mendocino Coast for more than twenty years, according to Arbitron (now Nielsen) County Coverage, the only accredited rating service in our area. Currently The Coast FM has the most listeners in Mendocino County and has nearly double the listeners of all other stations at home to the Mendocino Coast combined! The Coast FM has more people listening just on their iPhones than the total listenership of most Mendocino County stations.

The Coast FM music library is the largest in the county, so every day’s a No Repeat Day. We also have the county’s best sounding commercials, produced in our state-of-the art studios with never more than three commercials in a break so the customers’ spots are heard, programming of value to listeners and advertisers.

The Coast FM stays top of mind through our music and high visibility, through constant benefits and community broadcasts. We produced our Local Licks Live concerts for over twenty years,  funding  music programs in local school systems. Since our efforts began in 1992, we have preserved and restored chorus programs in two local school systems. We also regularly host and sponsor benefits for  Big Brothers/Big Sisters of Mendocino County, Mendocino County Cancer Resource Center, and many other organizations. Our air talent are always hosting local parades and community events. And, particularly important to our remote locale, The Coast FM is often the only station on the air during emergencies, such as the extreme electrical outages and severe storms of past years.

The Coast FM is a five-time Top 5 finalist for Marconi Awards and, as stated above, Rock Station of the Year 2002-3 National Association of Broadcasters (NAB) Marconi Awards. The Coast FM has been an nine time finalist for the NAB Crystal Awards and three-time recipient of this commendation for community service in 2003, 2006 and 2009.

The Coast FM broadcasts on 95.3 FM and 95.9, plus Internet streaming at kozt.com and on  iPhone and Android devices. Visit our beautiful area or just tune us in… We think you’ll understand why locals listen and why visitors constantly say:

    * “We wish we had a station like yours in our town!”

**Source: Nielsen Radio County Coverage ©  Nielsen Inc.

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