Why? How? Most importantly,
COAST takes local programming and involvement in our community very
seriously. Many small stations have gone to satellite programming, full or
part time. THE COAST is still doing it all right
here in Mendocino County California.
THE COAST is
a forerunner in the Adult Rock format, which blends Classic Rock, Folk and
Blues and the best new artists compatible with Adult Rock
sensibilities. Does it work?
In competition with some of the largest cities in the
world, THE COAST was awarded the National
association of Broadcasters Marconi Award of "Rock Station of the
Year" for excellence in radio
NAB Crystal Awards
for excellence in Community Service.
THE COAST has been the
One station for persons 18+ on the Mendocino Coast for more than seventeen years, according
to Arbitron County Coverage, the only accredited rating service in our area.
Currently THE COAST has the most listeners in
Mendocino County and has nearly double the listeners of all other
stations at home to the Mendocino Coast combined!
has more people listening just on their iPhones than the total listenership
mostMendocino County stations.
THE COAST music library is
the largest in the county, so every day's a No Repeat Day. We also have the county’s best sounding commercials, produced in our state-of-the art studios with never more than three
commercials in a break so the customers’ spots are heard, programming of value
to listeners and advertisers.
THE COAST stays top of mind
through our music and high visibility, through constant benefits and community
broadcasts. We’re in our 19th year of producing our "LOCAL
LICKS LIVE" concert which continues funding for music programs in local
school systems. Since our efforts began in 1992, we have preserved and
restored chorus programs in two local school systems. We also regularly host and sponsor
benefits for Make-A-Wish Foundation, Big Brothers/Big Sisters of Mendocino
County, Mendocino County Cancer Resource Center, and many other organizations.
Our air talent are always hosting local parades and community events. And,
particularly important to our remote locale, THE COAST
is often the only station on the air during emergencies, such as the extreme
electrical outages and severe storms of past years.
THE COAST is a
five time Top
5 finalist for Marconi Awards and, as stated above, Rock Station of the Year
2002-3 National Association of Broadcasters
(NAB) Marconi Awards. THE COAST has
been a eight time finalist for the NAB Crystal
Awards and three time recipient of this
commendation for community service in 2003, 2006 and 2009.
plus internet streaming at
kozt.com and the iPhone. Visit our
beautiful area or just tune us in ...we think you’ll understand why locals listen and
why visitors constantly say,
"We wish we had a station like yours in our town!"