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THE COAST, has more Listeners than any other station in
Mendocino County.*


Why? How? Most importantly, THE COAST takes local programming and involvement in our community very seriously. Many small stations have gone to satellite programming, full or part time. THE COAST is still doing it all right here in Mendocino County California. THE COAST is a forerunner in the Adult Rock format, which blends Classic Rock, Folk and Blues and the best new artists compatible with Adult Rock sensibilities. Does it work?

In competition with some of the largest cities in the world, THE COAST was awarded the National association of Broadcasters Marconi Award of "Rock Station of the Year" for excellence in radio and three NAB Crystal Awards for excellence in Community Service.

THE COAST has been the Number One station for persons 18+ on the Mendocino Coast for more than seventeen years, according to Arbitron County Coverage, the only accredited rating service in our area. Currently THE COAST has the most listeners in Mendocino County and has nearly double the listeners of all other stations at home to the Mendocino Coast combined!  THE COAST has more people listening just on their iPhones than the total listenership mostMendocino County stations.

THE COAST music library is the largest in the county, so every day's a No Repeat Day. We also have the county’s best sounding commercials, produced in our state-of-the art studios with never more than three commercials in a break so the customers’ spots are heard, programming of value to listeners and advertisers.

THE COAST stays top of mind through our music and high visibility, through constant benefits and community broadcasts. We’re in our 19th year of producing our "LOCAL LICKS LIVE" concert which continues funding for music programs in local school systems. Since our efforts began in 1992, we have preserved and restored chorus programs in two local school systems.  We also regularly host and sponsor benefits for Make-A-Wish Foundation, Big Brothers/Big Sisters of Mendocino County, Mendocino County Cancer Resource Center, and many other organizations. Our air talent are always hosting local parades and community events.  And, particularly important to our remote locale, THE COAST is often the only station on the air during emergencies, such as the extreme electrical outages and severe storms of past years.

THE COAST is a five  time Top 5 finalist for Marconi Awards and, as stated above, Rock Station of the Year 2002-3 National Association of Broadcasters (NAB) Marconi Awards. THE COAST has been a eight time finalist for the NAB Crystal Awards and three time recipient of this commendation for community service in 2003, 2006 and 2009.

THE COAST broadcasts on 95.3 FM and 95.9, plus internet streaming at and the iPhone.  Visit our beautiful area or just tune us in ...we think you’ll understand why locals listen and why visitors constantly say,
"We wish we had a station like yours in our town!"


**Source: 2012 Edition Arbitron Radio County Coverage © 2010 Arbitron Inc.