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Why? How? Most importantly,
THE
COAST takes local programming and involvement in our community very
seriously. Many small stations have gone to satellite programming, full or
part time. THE COAST is still doing it all right
here in Mendocino County California.
THE COAST is
a forerunner in the Adult Rock format, which blends Classic Rock, Folk and
Blues and the best of the new artists compatible with Adult Rock
sensibilities. Does it work?
In competition with some of the largest cities in the
world, THE COAST was awarded the National
association of Broadcasters Marconi Award of "Rock Station of the
Year" for excellence in radio and the
NAB Crystal Award for excellence in
Community Service.
THE COAST has been the
Number
One station on the Mendocino Coast for more than ten years, according
to Arbitron County Coverage, the only accredited rating service in our area.
Currently THE COAST has the most listeners in
Mendocino County and has double the listeners of all four other
stations at home to the Mendocino Coast combined!
THE COAST music library is
one of the largest in the country. Listeners love our variety of Classic Rock,
Blues, Jazz and Folk. We also have the county’s best sounding commercial
breaks, produced in our state-of-the art studios with never more than three
commercials in a break so the customers’ spots are heard, the music flows
and everyone is happy.
THE COAST stays top of mind
through our music and high visibility, through constant benefits and community
broadcasts. We’re in our 12th year of producing our "LOCAL
LICKS LIVE" concert which continues funding for music programs in local
school systems. Since our efforts began in 1992, we have preserved and
restored chorus programs in two local school systems. We annually host The
Coast-Aquatic Center on-line auction and live on-air auction for the
Mendocino Recreation and Parks District. We also regularly host and sponsor
benefits for Make-A-Wish Foundation, Big Brothers/Big Sisters of Mendocino
County, Mendocino County Cancer Resource Center, and many other organizations.
Our air talent are always hosting local parades and community events. And,
particularly important to our remote locale, THE COAST
is often the only station on the air during emergencies, such as the extreme
electrical outages and severe storms of past years.
THE COAST is a two time Top
5 finalist for Marconi Awards and, as stated above, Rock Station of the Year
2002-3 NAB Marconi Awards. THE COAST has also
been a four time finalist for the NAB Crystal
Awards and recipient of this
prestigious commendation for community service in our station’s local
broadcast area award in 2003.
THE COAST is
95.3 FM on the
Coast side of the county, 95.9
inland Visit our beautiful area or just tune us
in online at kozt.com ...we think you’ll understand why locals listen and
why visitors constantly call and say,
"We wish we had a station like yours in our town!"
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